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When you’re building a startup, every decision feels high-stakes — especially when it comes to marketing. With limited budgets and big dreams, you need a strategy that delivers real results without draining your resources. Enter Word-of-Mouth Marketing, one of the oldest and most effective tools in the book — yet still incredibly underutilized by early-stage […]
Acquiring those crucial first users is one of the toughest—yet most defining—moments for any startup. You’re not just trying to convince people to try your product. You’re trying to build credibility, prove demand, and generate momentum. That’s where early customer acquisition becomes the foundation of everything that follows. Being part of founder communities can make […]