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When you’re building a startup, every decision feels high-stakes — especially when it comes to marketing. With limited budgets and big dreams, you need a strategy that delivers real results without draining your resources. Enter Word-of-Mouth Marketing, one of the oldest and most effective tools in the book — yet still incredibly underutilized by early-stage […]
Acquiring those crucial first customers is often the biggest challenge founders face in the early stages of launching a business. It’s not just about getting people to try your product—it’s about building trust, establishing proof, and creating momentum. For most founders, this phase makes or breaks the startup. In this blog, we’ll explore smart, actionable […]